- NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
- Downloadable prospecting letters
- One killer-good intro letter only the bravest of the brave send out
- A downloadable voicemail script
- 15 on-demand video sales courses
- Archived sales content searchable by sales challenge
Complete Story
02/06/2024
Another “Duh” Sales Tip
Source: Bill Farquharson, The Sales Vault, February, 2024
Admittedly, this is a “duh” sales tip. That’s where I think everyone knows it but I see that is not the case so I have to make a sales tip. So….
Last year, I went to a podiatrist (a foot doctor) due to chronic pain in my left foot. I described my symptoms, and the doctor quickly solved my problem. I was in and out.
But six months later, the pain returned so I set up another appointment. As I was looking up her contact information, I saw that her Google rating was only 2.8 (that’s out of 5). Clicking on the reviews, they were horror stories:
“The doctor kept my father waiting over an hour.”
“She rushed through my exam and interrupted me.”
“Do. Not. Come. Here.”
Yikes!
But the thing is, those comments were not what bothered me. First, I am good about advocating for myself. Good luck rushing through an appointment with me. And second, I had been there already and had a different experience.
What bothered me is the fact there were no replies from the Doctor. Does she not care? Is she that popular to where she can afford to ignore what others are saying?
A negative review or comment can be devastating. As consumers, we all want to know how it went for others. But we are all aware there is no pleasing everyone and, yes, there will be haters. But those negative comments can be defused and softened if there is a rebuttal.
“We are so sorry to hear you had a bad experience, that you did not feel heard, and were interrupted. What a lousy feeling. We value your business and your opinions and only hope we are given another chance to get things back on the right foot!*”
Check your reviews regularly. Respond to the bad AND the good. It shows you are responsive and take responsibility. Haters gonna hate. The best you can do is acknowledge and counter.
*See what I did there?
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
Other Vault resources:
Add-Jet Technologies Webinar
Join GMA and Add-Jet Technologies for a webinar to discuss the services they provide and what they can do for GMA members.
Read MoreWomen in Print
Join Debbie Nicholson and Americas Printing Association Network for a Brief on Women in Print on May 23.
Read MoreDetroit Postal Customer Council Summer Picnic
Register today to enjoy an evening at the ballpark with the Detroit Postal Customer Council on June 7!
Read MoreFeds Ban Non-Compete Agreements: A 5-Step Plan for Employers
The federal government took an unprecedented step by finalizing a rule that seeks to ban non-competition agreements between nearly all employers and all workers. While the rule is not slated to take effect until August and is already being challenged in court — which could derail it or kill it altogether — you may not want to wait to start preparing. Here is an overview of the final rule and a five-step plan for you to consider.
Read MoreGetting Along with Non-Sales Bosses
Learning to communicate with all personality types is a requirement of the job of sales. That skill pays additional benefits when building relationships with a manager or company president who has never been in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some ideas on how to apply selling skills typically used on clients internally.
Read More